Dr. Yi Zhu

职称:Associate professor






  • Overview
  • Biography
  • Publications

Work Experience


Assistant Professor, Associate Professor (without tenure), School of International Business, Southwestern University of Finance and Economics


Associate professor, School of Psychology, Shenzhen University



Ph.D in Sociology (Social Psychology), Department of Sociology, The
Chinese University of Hong Kong

Research Interests
My research interests fall within the broader area of behavioral decision making and group processes. More specifically, I mainly employ experimental techniques (lab experiment and survey-based experiment) in my research on social contextual determinants of people’s judgment and decision making. My ongoing projects focus on how ubiquitous competitive interactions influence risky decision, unethical behavior, and pro-social behaviors in both human adults and children.
Moreover, recently our research group is working on a new project regarding how human-AI interactions impact on people’s judgment and decision making, such as risky decisions and moral judgment.

Ouyang, Y., Yang, G.*, Zhu, Y., Tan, Q., Liu, X. (2020). Better regulatory performance without greater cognitive resource expenditure: The effect of motivational states on self-regulation. Personality and Individual Differences, 166, 1-5.
Lu, S., Au, W., Zhu, Y.*, Jiang, F.* (2019). True versus strategic fairness in a common resource dilemma: Evidence from the dual-process perspective. Journal of Behavioral Decision Making, 32(3), 255-265.
Hu, Y., Zhu, Y*. (2018). Exploring an age difference in preschool children’s competitiveness
following a competition. Frontiers in Psychology, 9, 306.
Xiao, Q., He, W., Zhu,Y*. (2017). Reexamining the relationship between mortality salience and prosocial behavior in Chinese context. Death Studies, 41(4), 251-255.
Zhu, Y.*, Wang, J., Lv, X., & Li, Y.* (2016). Once failed, twice shy: How group-based competition influences risk preference in young children. Journal of Experimental Psychology: General, 145(4), 397-401.
Zhu, Y.*, Guan, X., & Li, Y*. (2015). The effects of intergroup competition on prosocial behaviors in young children: A comparison of 2.5-3.5 year-olds with 5.5-6.5 year-olds. Frontiers in Behavioral Neuroscience, 9, 16.
许鑫, 朱毅, 肖春曲, 李岩松. (2016). 团体间竞争对儿童社会行为的影响. 应用心理学, 22(2), 99-111.
杨颖, 朱毅. (2016). 谁该成为体验型产品网络评论的主角,图片还是文字?心理学报, 48(8), 1026-1036.

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